Sweet "The First" Smoothing in Castro Valley
In-Salon Professional Smoothing + At Home Care Products
Smooth Curls * Eliminate Frizz
Looking for smoother, more manageable hair without losing your natural curl pattern? Meet Sweet—our new in-salon smoothing treatment from Brazil.
What is Sweet?
Sweet is a professional-grade hair smoothing treatment that gently softens frizz, smooths texture, and strengthens the hair from within—without harsh chemicals or heavy buildup. It’s powered by five amino acids that are naturally occurring in your body, making it a gentle, organic-based option for many hair types.
Why Clients Love It:
Long-lasting results: Smooth, frizz-free hair for up to three months with the right home care.
Customizable: Want to keep your curls but reduce frizz? Prefer a sleek, smooth finish? We tailor the treatment to your hair goals using a flexible technique.
Color-safe: You can color or bleach your hair the same day as your Sweet treatment—no waiting required.
Wash and go: There’s no downtime. You can wash your hair immediately after your appointment.
No harsh smell or fumes: Unlike some smoothing treatments, Sweet is low-odor and doesn’t produce fumes during heat styling.
Strengthens from the inside out: Thanks to its amino acid formula, Sweet doesn't just smooth your hair—it leaves it stronger and more resilient.
Perfect For:
Clients looking for easier styling and less frizz
- Clients looking to combine a smoothing and lightening service in the same visit
Those who want to enhance shine and softness without permanently altering their curl pattern
Anyone tired of the daily heat styling routine
Things to Know:
Best for healthy, non-compromised hair. (If your hair is overly damaged, we may recommend waiting or prepping with restorative treatments.)
Not ideal for gray hair, as it may alter the tone.
A toner may be needed post-treatment if your hair is color-treated, especially blonde.
The Experience:
Your Sweet treatment begins with a thorough consultation and gentle clarifying cleanse to prep your hair. After applying the smoothing formula, we finish with a conditioning masque, then blow-dry and style to suit your preferences. For some, that means a smooth blowout; for others, we follow with a flat iron for ultra-sleek results.
At-Home Aftercare:
Maintain your results with our Sweet home care line—formulated to extend the life of your treatment and keep your hair looking flawless between salon visits.
Book an appointment at Studio W Salon in Castro Valley
If you're ready for a smoothing treatment, use our online booking system or call us at 510-862-5525. Alternatively, you can send us an appointment request with a few suggested dates and times and we'll contact you with some options.